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Microsoft Dynamics CRM Microsoft has delivered an excellent Customer/Constituent Relationship Management system, which is available through Quinix Technologies. Dynamics CRM is software, but implementing a CRM is more than the acquisition of software, it is a business strategy implemented across an organization or business unit to improve, track and manage relationships and service/product delivery. One of the key components of CRM is to understand customers and treat customer needs accordingly. The goal is to learn about the potential customer. Building Customer Value When an organization is able to anticipate and respond to the needs of customers, and aligns their products and services with their customers, they can begin to build customer value. Customer value means that the organization makes products and services so satisfying, convenient, or valuable to the customer that the customer would rather devote their time and money to the organization than to any competitor.When customer value is achieved, it is possible for an organization to successfully offer new products and services to existing customers. Microsoft CRM Modules Sales Management Sales process management includes all the tasks associated with creating sales opportunities and closing deals. Microsoft CRM is designed to help your organization acquire and retain customers and reduce the time spent on administrative tasks. It provides a robust account management system that automatically tracks sales-related activities and revenues. It includes analytical, operational, and collaborative tools you can use to improve and maintain good customer relations. It also provides tools that help assess customer value in terms of the future business they might generate. You can perform this type of analysis early on to help your sales department forge strategic corporate sales relationships. Service Management The Microsoft CRM Service Management module includes an extensive set of features designed to increase the efficiency of service. This module provides tools that help create a multi-level customer assistance policy, providing an interactive, interpersonal service that includes call routing and assignment, queue management, call tracking, entitlement processing, problem resolution, logging, monitoring, and performance management. The Service Activities calendar enables your customer service team to manage service activities for your business. Marketing Automation The Marketing Automation module of Microsoft CRM enables marketing departments to create, analyze, and segment targeted customer lists as well as plan and execute campaigns for the customers your company wants to target. It allows you to collect and analyze the results of campaigns, which your marketing team can use to make future marketing decisions, making the most of your marketing dollars. Marketing Automation is tied directly to the Sales module, which enables your sales staff to get the leads that are generated from every marketing campaign.